Earn an ethics point. Stay awake the whole time.
THE IMPORTANCE OF A DIGITAL PRESENCE IN A DIGITAL ERA
For South African Medical Practitioners, with detailed reference to HPCSA guidelines
60 minutes.
1 Ethics Point.
Zero Boredom.
You didn't become a medical practitioner to become a TikTok star.
You followed your passion to help people.
But nobody warned you that one day, you'd be running a business and your reputation may be decided by what patients see online.
Medical training didn't include business training, and the HPCSA rules can be intimidating and difficult to understand - which causes a problem.
Here are some stats that prove my point:
- 58.5% of adults search online for health information before they book.
- 57% read reviews before choosing a doctor.
And you're probably already online, whether you like it or not!
A Google listing.
A directory profile with half the fields blank.
A tagged photo from a conference three years ago.
That gap between who you really are and what people find when they Google you may be costing you.
This talk closes that gap.
Here's what I cover:
1. What a digital presence actually is
2. Why it matters today more than ever before
3. How to build an accurate online version of you
4. The ethical considerations you need to know
Hello! I am Kira Goller
I am an ex-physio turned marketer.
...from a very medical family.
After building a big sucessful physio practice I followed an opportunity that led to direct access and training from the best marketing experts in the world.
Today I combine everything and help other medical practitioners navigate the (…often intimidating) online world.
I accept speaking opportunities, present webinars (like this ones), and have a team who offers full branding and marketing services to medical practitioners.
Click the button below and get instant, on-demand access to the pre-recorded webinar.
1. As soon as the purchase is confirmed, you will receive an email with all the details on how to access the webinar
2. Once you have watched the full webinar (no cheating!) we will submit your details and award your certificate and ethics point.
Still not sure....got a question?
Can I watch the webinar any time?
Yes, the webinar is pre-recorded so you it's available whenever you are!
Does access to the webinar expire?
Nope, I mean - maybe eventually, but not for the foreseeable future
If I don't watch it can I request a refund?
Unfortunately not.
My question isn't listed....
You are welcome to get in touch with me - [email protected].
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